The program that shows you how to start charging what you’re REALLY worth & how to get better results for your coaching clients. 

You’re a great coach and you love what you do…. but are you charging what you’re REALLY worth?

As coaches, it’s in our nature to over-deliver because we want a great result for our clients but often this causes a few problems that in time can become big problems.

Burnout and the stirrings of resentment towards our work because we’re working so damned hard with little financial reward are just two of the challenges that many coaches face.

I’ve been coaching since 1991 and I’ve been coaching coaches since 1999 so I know this industry inside out, I know what works and what doesn’t work and what does NOT work is coaches under-charging and over-delivering.

What does work is finding your coaching sweet spot and charging what you’re truly worth because you get results for your clients.

Since 2006 I’ve launched well over 150 group and individual coaching programs both online and offline with prices ranging from $97.00 to $27,000.

What I know for sure is that when you’re able to charge a premium for the work you do you’re able to dedicate more time to your clients and this creates a win for you and a big win for your clients because when you are able to give them the attention that a premium coaching packages affords, your client is far more likely to get the result they desire (so long as they hold up their end of the bargain).

When I work with private clients the quickest way I can get them earning income fast is to launch a Sweet Spot $5K Premium Coaching Package that perfectly matches their target markets biggest problems with their signature $5K solution.

I call this The $5K Formula For Coaches and I’m bringing this same information to you in a 4 week program so that you too can quickly implement The $5K Formula For Coaches to create your own sweet spot premium coaching package AND know how to sell it with confidence.

As I mentioned earlier, I’ve been in this game a VERY long time and I know what works and this works.

The reason I created this particular formula was because most of the coaches who come to me for private coaching can’t afford to work with me UNLESS I can get them earning good money quickly and the quickest way I can do this, is through helping them create a value-packed and super appealing $5K coaching package their market adores.

When a coach sell’s their first package the distraction of “not enough money” is taken care of and we can dig into the real work of creating a coaching business that introduces a minimum of 3 income streams so their business is robust and able to handle the inevitable financial ups and downs most coaching businesses experience.

So let me tell you who this program is for…..

This is a program for coaches…

life coaches, wellness coaches, business coaches, leadership coaches…

and every other sort of coach in between, even coaches who weren’t quite sure which area of coaching they wanted to work in.

There are many consultants and personal trainers out there who also operate coaching-based business models and you are most welcome also.

If you are sick of undercharging and overworking and you’re ready to elevate your business via a high-ticket coaching or consulting package this program is the perfect fit for you.

This program also works great for those who aren’t yet coaches but have been successful in creating something amazing in their own business and are ready to begin teaching what they know and positioning themselves as success coaches in their industry… for example:

I’ve helped successful salon owners become salon success coaches.

Accountants to become money coaches.

Successful martial arts school owners to become martial arts business coaches.

Successful personal trainer to become PT business coaches……

If you’re great at what you do and are ready to begin teaching what you know this is the perfect program for you right now.

I’ve tested this program rigorously and across a broad spectrum of coaches and every single time the same magic occurs.


I can’t express enough how valuable this program was.

Michelle was invaluable. She has an incredible ability to quickly understand the nuances of each different business and encapsulate the strengths and benefits clearly and succinctly.

She ignites within us a way to connect with our own intuitive understanding of our business and tease out our unique offer that will speak compellingly to potential clients.

She instils a sense of enthusiasm and confidence, a “Can Do” approach that is simple and effective.

Michelle is truly passionate about her clients wins, and so effective in guiding them to attain them and go beyond.

Julie Cumming

Property Educator & Advocate, HATCH PROPERTY


I’m the kind of coach who holds nothing back when delivering my content so I’ll be telling you everything you need to know about why this works and how most people (me included) stuff this up.

While there is no “one size fits all” formula here because that NEVER works, there are core elements to a $5K premium coaching package that make it of VALUE and worth every cent of the high price tag.


If there is one thing I REALLY want you to take away from the program it is this….you can create this thing any way you choose.

You’re building your signature program from the ground up so why not make it easy on yourself by ONLY including the EXACT work you want to be doing with your clients?

In this section, you’ll create the framework for your premium package and I’ll be ensuring you ONLY do the work you love and has the greatest impact for your clients.


You’ll notice that I don’t start talking about your ideal market until AFTER we’ve created your sweet spot offer and that’s because I don’t want your offer to be influenced by the market.

I want you to create your offer based on what YOU love to do and once we’ve done that we then look at the perfect market for your product. Most people do this back to front and wonder why they’re confused!

HOW TO SELL YOUR PACKAGE WITH CONFIDENCE & EASE (no cheesy selling tactics – 100% CLEAN sales)

There aren’t too many coaches I know who AREN’T freaked out about selling their coaching services and when I tell them they need to double or even triple the prices they’re currently charging this often leads to even more freaking out but trust me when I say that selling your new package will be the easiest thing you’ve ever done.

In this section, I’m going to get you to a place of feeling SO aligned to the value of your program that the selling becomes easy.

I’ll be teaching you how to master your discovery calls to ensure your potential clients see the value so that working with you becomes a no-brainer.


A sweet spot premium coaching package is a great thing to have but if you don’t know how to get those first clients signed up and into your program, it might as well be fresh air!

In this section, I’ll be sharing the strategies I use with my clients to go and get those first few clients signed up and enjoying your services.

You’ll leave armed with everything you need to confidently go out  & sell your first $5K Premium Coaching Package before the program ends.

This program is a game changer. 
I didn’t realise what value I already had in my business that I could package up for my clients and there were several A-ha moments!
Michelle’s innate ability to take what I thought was complicated and present it in an easy to follow formula.
Coupled with her genuine passion and enthusiasm to see each and every one of her clients succeed.
She’s the real deal and it’s not just all strategy either. 
You actually finish this program having put everything you’ve learned into practice and ready to go so there’s nothing stopping you from selling your first $5K Package.
Tegan Marshall


A BIG thanks to Michelle for the 5k formula for coaches, it is a fabulous program! It was as such a great feeling to come away with a clear picture of the coaching package which I will kick off when I return from maternity leave. Not to mention coming away with the sales page/copy to go with this!

Most of all your program helped me make the much-needed shift from seriously undercharging for my services and have less time to devote to my clients, to feeling excited and confident about offering a higher priced and higher value package. I know it’s absolutely deliverable for me and worth every cent to my clients as well.

Thanks again!
Emily Wilks



As soon as you sign up you have immediate access to everything you need to get started, you can either complete one lesson per week as the program was designed OR if you’re like me and like to get things done fast, you can dive in and complete each lesson back to back.

There are 4 individual lessons.

Workbooks & Templates

Lifetime access to the program so you can come back and follow this system anytime you launch something new.